The Contemporary Issues in Marketing Essay Example | Topics and Well Written Essays - 4000 words

The Contemporary Issues in Marketing - Essay Example There are thousands of books for marketing in the recent time, but do all of these books say the same thing in a different manner? Or these books are not at all applicable in the real life? Well, this paper reveals the major contemporary issues of these marketing books in a descriptive manner. The great virtue of marketing management is, that it is bound to change and evolve over time, developing newer strategies and theories which may benefit the marketing of products, and ultimately help in improving human lives in the process. Such improvements and evolution of marketing concepts and theories; play a key role in enhancing the quality of our lives by making more and more products and services accessible to us. However, marketing is a huge functional entity which comprise of various branches. The contemporary issues of marketing include the manner in which products and services are marketed, in an ethical manner and the use of technology as a new-age marketing strategy. This paper w ill discuss all the contemporary issues which are important to improve the product. ... This paper will be focusing on all the aspects as well as issues related to contemporary marketing. Furthermore, other critical issues such as the traditional and modern marketing approaches as well as the involvement of the technologies; the ethical aspects of the Marketing are also discussed comprehensively, in this paper. This paper will help the reader to understand the contemporary definition and the approaches of marketing in the modern era. Introduction: There are thousands of books for marketing in the recent time, but do all of these books say the same thing in a different manner? Or these books are not at all applicable in the real life? Well, this paper reveals the major contemporary issues of these marketing books in a descriptive manner. The great virtue of marketing management is, that it is bound to change and evolve over time, developing newer strategies and theories which may benefit the marketing of products, and ultimately help in improving human lives in the proce ss. Such improvements and evolution of marketing concepts and theories; play a key role in enhancing the quality of our lives by making more and more products and services accessible to us. However, marketing is a huge functional entity which comprise of various branches. The contemporary issues of marketing include the manner in which products and services are marketed, in an ethical manner and the use of technology as a new-age marketing strategy. This paper will discuss all the contemporary issues which are important to improve the product. The concept of marketing and its components: Definition: Marketing is an age-old phenomenon and it comprises of various critical

Halophytes and Glycophytes - A Review Research Paper

Halophytes and Glycophytes - A Review - Research Paper Example The proteome profile of germinating seeds reveals that salinity probably inhibited the degradation of seed storage proteins leading to the slower germination rate. Maximum delay in the germination process was observed during 0-72 hours as illustrated in Fig 02. However, at the vegetative stage, C. maritime plants exposed to moderate salinity (0-100 mM NaCl) have depicted enhanced growth with expansion in leaves and elevated photosynthetic activity in saline conditions showing a typical halophytic trait (Debez et al., 2012) as illustrated in Fig. 03. Aquaculture provides with a significant proportion of seafood for human consumption and is regarded as one of the key sustainable means to meet the rising food demand. However, the highly saline wastewater discharged from marine and coastal farms has adverse implications for environmental sustainability. The halophyte plant species have tremendous potential to treat the discharged wastewater in constructed wetlands on one hand and produce valuable crops on the other. The cultivation of saltmarsh plant, Salicornia europaea, on submerged-subsurface constructed wetland filter beds yielded significant reduction of phosphorus and nitrogen nutrients from a farm wastewater when evaluated over a period of 88 days.  A schematic diagram of nutrient removal is illustrated in Fig 04. The total dissolved inorganic nitrogen (TDIN) was removed up to 98.2  Ã‚ ±Ã‚  2.2%. The removal of dissolved organic nitrogen (DON) was comparatively less and amounted to 23-69%. The total dissolved inorganic p hosphorus (TDIP) was reduced by 36–89%. The correlation between TDIN daily load and TDIN removal from S. Europaea is illustrated in Fig. 05. The S. Europea halophyte can thus be used as an efficient and cost-effective way to treat saline wastewater for nitrogen and phosphorus contents in marine aquaculture (Webb  et al., 2012).